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Creativity in fitness programming can set a health/fitness club apart from the others. While the highest percentage of club revenues come from monthly membership dues, program revenue can significantly impact a facility's bottom line. In fact, for most clubs, fitness programming is key for membership sales and member retention. Programs can infuse energy and profit into clubs--not just for members, but for staff as well. Coming up with new and interesting programming ideas can be difficult for many club directors. 10 Great Programs That Increase Profit and Retention features 10 great programs that clubs can implement immediately.
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