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101 Tips for Effective Social Media Marketing in Health/Fitness Clubs shares the basic facts about social media and helps alleviate any fears you might have concerning embracing the technology. Cary Wing, a respected leader in the fitness industry, explains the basics you need to know when getting started, how to avoid common mistakes, and how to manage several different platforms, including social networks, mobile phone applications, and photo and video sharing sites. The book is a must-have for every club owner and operator who wants to learn how to properly use social media for marketing their business.