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All coaches love the self-motivated athlete. Unfortunately, relatively few athletes have the self-motivation to give maximum effort when they have the belief that only minimum effort is needed. A common lament of many coaches is that their athletes are, in fact, unmotivated, that they don't work hard enough, that they're not willing to sacrifice to achieve success. "Why aren't they motivated?" they complain. "Don't they want to win?" Furthermore, too many coaches expect that the athletes who arrive for that first practice are already motivated because they have decided to give up time after school to participate. Clearly, it is a common mistake to take motivation for granted. Coaches need to understand what motivates athletes to participate in any sport, how athletes stay motivated, and how motivation influences athletic performance. The book offers coaches of all sports proven methods for getting and keeping athletes motivated.