The Art And Science Of Member Delight - DVD Format
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Regular Price: $38.55
Today's Price: $33.23
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The Art and Science of Member Delight introduces the "Member Value Equation" and its importance in shaping business strategies that can enhance member delight, member loyalty, and member advocacy. Initially, the DVD provides an in-depth look at the components of the value equation. Next, the DVD discusses member loyalty metrics, including the net promotor score (NPS)--emphasizing the importance of measuring and monitoring various loyalty metrics that help ensure that clubs are focused on delivering a relevant, aspirational, and inspiring experience for club members. The DVD concludes with a review of what members indicate are the real drivers of membership value and how these factors can translate to enhanced membership retention and membership tenure. Among the topics covered:
The purchase decision process
The member value equation
Strong emotional engagement creates members delight
The value drivers can shift from transactional to emotional after joining!
When you remove features but don't change the price, value drops
The net promotor score NPS
The big four measures for member loyalty
What drives loyalty?
How do you know what's important?
Five keys to driving member tenure
The lifetime value of a customer
Hockey DVDs and Videos Adult Coaching DVD - 827008324095-DVD - The Art And Science Of Member Delight - DVD Format
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