Creating And Sustaining A Member-Service Culture - DVD Format
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Regular Price: $53.97
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Creating and Sustaining a Member-Service Culture explains what a "membership-service culture" really is and why it is so important. The DVD details the difference between a customer and a member and reviews why member retention is the outcome of good customer service. The DVD also discusses the key variables that most impact membership retention ,as well as examines what clubs can do to provide exceptional customer service. Among topics covered:
Why is membership retention so important?
The key variables that most impact membership retention
A member-service culture
The service-profit chain
Ingredients for a member-service culture
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