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One of the volumes featuring information from the renowned National Fitness Business Alliance's two-day workshops that are designed to provide entrepreneurs with everything that they need to know to be successful in the fitness business-from a non-profit to a small training facility. The Layered Pricing Structure provides an overview of the key factors involved in layered pricing. The DVD explains how the "low price" fitness club is changing the market place and why fitness companies need revenues beyond basic memberships. The DVD also offers several examples of sample pricing/business models and outlines how businesses can implement a layered pricing structure.
Among the topics covered: