Marketing for Success provides an overview of what it takes to market effectively, whether individuals or organizations do it themselves or rely on an outside agency. The DVD details the key factors involved in successful marketing, including setting viable, concrete goals. The DVD also explains why it is important not to make assumptions when developing and implementing a marketing program. Among the topics covered:
TOTAL--take it from "A" to "Z"
Set a concrete goal
Determine what IT is
Do an evaluation of where you are
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