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Selling Physical Activity To A Sedentary World - DVD Format

Item# 0129-827008198795-DVD

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Selling Physical Activity to a Sedentary World examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals. The DVD also details how to avoid common marketing mistakes when dealing with either constituency.
Among the topics covered:
Produced in cooperation with the International Health, Racquet & Sportsclub Association.
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Selling Physical Activity To A Sedentary World - DVD Format - 827008198795-DVD - Hockey DVDs and Videos Adult Coaching DVD
 
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