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The value of having an appropriate menu of programs and services from which to draw and retain membership and clients is blatantly obvious to every owner of a health/fitness business. Although most health/fitness facilities attempt to address this issue, the key factor that can set any business apart from its competitor is exceptional customer service. Featuring a session from IDEA's Fitness Business Forum, at the 2009 IDEA World Fitness Convention(TM) Universal Keys to Business Success provides an overview of the steps that businesses can use to unlock their potential through superior customer service.
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